Articles from Jeena Cho

You might recall that I recently (apropos of nothing) declared 2014 The Year of the Hustle. I got a number of thoughtful responses to that piece, saying essentially, “Yeah, this is all well and good as an idea, but how exactly am I supposed to do any of this?”

Conveniently, our good friend Jeena Cho, co-founder of the JC Law Group, agreed to drop by with a special guest post on the art of the hustle. You know, what you actually need to do to make things happen!

Without further ado, here’s Jeena.

Are you having trouble repaying your student loan because you’re unemployed or underemployed? I speak to a lot of recent grads that are looking for jobs. One of the biggest problem I see? The lack of hustle.

Hustle is defined as “proceed or work rapidly or energetically.” If you’re browsing the help wanted section of Craigslist or sending out a mass mailer campaign to find a job, that’s not hustling.

Hustling should not be confused with desperation.

Think about a founder of a start-up. You have to be hungry and driven to get what you want. (Note from Alison: I recently heard this referred to as “polite persistence,” which seems perfectly on point.)

Unlike law school, in real life, there are no exams (thank goodness!) or standardized measures. You get to where you want to go by making connections. Lots and lots of connections.

Not sure how to start? Here are some tips:
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